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Social Media Strategies for Remodeling Companies: Expand Online Reach

Social Media Strategies for Remodeling Companies: Expand Online Reach

Looking to grow your construction company and build strong relationships? Social media marketing offers an affordable and effective way to achieve both. In fact, 96% of small businesses leverage social media to find new leads and fuel their growth.

Yet, some construction companies shy away from social media, fearing a lack of audience interest in renovation projects. But here’s the good news: incorporating strategic social media use into your marketing plan can significantly impact your bottom line. Even without being a social media guru, you can make a real difference.

This blog will explore the best ways to utilize social media for construction business expansion. We’ll also explore the benefits of partnering with a marketing organization specializing in the construction industry.

Showcase Customer Reviews and Testimonials

Your excellent work as a remodeling contractor has likely garnered some happy customers over the years. Collecting their reviews and highlighting them on your social media channels is an easy way to show potential clients the excellent service they can expect when they choose you. 

Having a lot of positive reviews, especially on sites like Google My Business, establishes your brand as a trusted company in your field. Some tips on how to use reviews to improve your brand reputation include:

  • Responding to all feedback, even the negative reviews
  • Let your customers express themselves with video testimonials 
  • Encourage authentic messages from your former customers 

Additionally, you can build trust in your services by including photos and videos of the finished product. 

Highlight Before-and-After Transformations

There’s a reason why people love watching home improvement TV shows. They like to see how other people live and use what they see as inspiration for their projects. Showcasing a before-and-after transformation can show potential clients your work’s impact on properties. 

These transformations are engaging to your followers. It’s also evergreen content, which refers to posts that remain relevant to your audience for extended periods of time. Take this metaphor from Business News Daily: 

“Here’s a real-world comparison as an example: If you were at the grocery store, evergreen content would be a nonperishable item, such as a can of beans, that can be consumed years later with no issues. Trending or timely content is more like a gallon of whole milk — it’s only good for a week or so.”

When producing evergreen content, specifically before-and-after transformations, we recommend taking pictures and videos of the property throughout the entire process. You can share:

  • Sneak peeks of the project underway
  • Before-and-after photos once the project is complete 
  • Or keep your audience updated as you work with project updates 

Viewers can see your hard work as you share these photos/videos while imagining what you can do for their homes. 

Social Media Strategies for Remodeling Companies: Expand Online Reach

Provide DIY Tips

Every homeowner loves learning how to use their skills to improve their property. Share your knowledge in the field by posting DIY tips and tricks on your social media pages. Not only are you giving value to your audience, but you’re establishing yourself as an authority in the field. 

Some things to keep in mind when posting this type of content include:

  • Explaining common problems and solutions homeowners encounter 
  • Behind-the-scenes peeks at your current project
  • How homeowners can assess their property, and when to call a professional

Invest in Social Media Advertising

Social media advertising allows you to target specific demographics with your advertisements. Some of the specifications you can target for your ads include:

  • Age
  • Gender
  • Location 
  • Occupation 

Attract customers who are looking for your specialization by exploring social media advertising. Start small, use A/B testing to find what works, and then scale your budget for maximum impact. You can also set an ad budget to ensure you don’t overspend. 

Engage With Your Followers

Your followers are the backbone of your social media pages and potentially your customers. Engaging with them keeps them interested in your page and your services, such as:

  • Liking and responding to comments
  • Replying to direct messages in a timely fashion
  • Ask your followers to like, share, and comment on a post to win a prize 
  • Partner with a local non-profit to host a giveaway 

Being active online shows your customers that you’re interested in them and what they have to say. They’ll learn to trust you more than your competitors, who might be less active on social media. 

We recommend responding to all comments, even if they’re not positive. Here are some pointers for doing so:

  • Acknowledge & Apologize: “Thank you for your feedback. We’re sorry to hear about [issue].”
  • Offer Solution: “Can we offer [discount/replacement] to resolve it?”
  • Take Offline (if needed): “For a full resolution, let’s continue via DM.”

Schedule Posts

Regularly posting creates consistency for your followers, keeping your construction business at the top of your followers’ minds. The next time they need your services, your company will be the one they think of.

To stay on top of your posts, we recommend creating a calendar. Creating a calendar will let you see what type of videos, photos, and assets you need to create so you’re prepared. 

Many social media channels allow you to schedule posts in advance. Arrange to have multiple posts ready to go so you don’t have to worry about pushing them live during a weekend or holiday. 

Social Media Strategies for Remodeling Companies: Expand Online Reach

Share Accolades and Awards

Sharing what awards and accolades you’ve received helps you prove your brand credibility. Increase your potential customer’s confidence in your abilities by showing them how leaders in the construction industry have recognized you. Your awards also set you apart from the competition. 

A few things to keep in mind when sharing awards you’ve received include:

  • Congratulating the other winners
  • Give credit to other companies that didn’t win
  • Thank the organization that gave you the award
  • Tag the award organization if you’re able to. 

Grow Your Business With Hercules SEO’s Social Media Strategies 

Social media is a powerful tool for construction companies. Increase visibility, connect with potential customers, and showcase your expertise.

Let Hercules SEO craft a winning social media strategy for your renovation business. Contact us for a free consultation!

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