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Google My Business Optimization for Flooring Companies

Google My Business Optimization for Flooring Companies

In today’s digital age, when potential customers need new flooring, they will likely start their journey online. As such, your flooring company needs a robust online presence to capture attention. Claiming and optimizing your Google My Business (GMB) listing is a decisive first step. This helps build your brand reputation and creates a stronger online presence that makes it easier for customers to find and trust you. By optimizing your GMB listing, you can attract more qualified leads, drive traffic to your website, and ultimately turn online searches into loyal customers.

The Importance of GMB Optimization

GMB optimization for flooring companies ensures that your brand shows up when customers in your target market search for services you perform. When your GMB listing is optimized, you can:

  • Generate more leads
  • Increase qualified traffic to your website
  • Raise online visibility

Furthermore, an optimized listing will allow customers to find you easily. Whether that means they’re coming into your physical location or picking up the phone to call.

Step-by-Step GMB Optimization Guide

Several steps are involved in optimizing your GMB listing and improving your flooring business online presence. 

Claiming and Verifying Your GMB Listing

Start by claiming your GMB listing on Google and verifying that you own the flooring business. This is our top Google My Business tip for contractors: you must claim your listing to use it to help build brand presence and awareness. Claiming your GMB listing is critical for improving your local SEO strategy. 

Completing Every Section of Your GMB Profile

Once you have claimed your GMB listing, fill out every section of the profile. Include all relevant information, including:

  • Your phone numbers, 
  • Email, 
  • And website.

You also want to ensure that your GMB listing includes information like your hours and the areas where you work, which customers are likely searching for when they pull up your listing. 

Incorporating Keywords into Your GMB Content

You’ll likely conduct keyword research as you improve your digital marketing for flooring services. Your analysis will provide insight into what customers are searching for as they connect with flooring companies in your area. Focus on keywords that are relevant to the services you perform and incorporate them into your GMB content. For example, if you sell flooring, but do not take care of installation, you do not want to include that as part of the listing. Additionally, you’ll want to focus on those keywords if you sell a specific type of high-quality flooring. 

Google My Business Optimization for Flooring Companies

Utilizing High-Quality Images and Videos

High-quality images and videos are powerful tools for capturing attention and building trust online. To enhance your GMB listing and online presence, consider incorporating:

  • Compelling photos: Showcase your best work with high-resolution pictures of completed flooring projects. Capture different angles, lighting, and finishes to demonstrate your craftsmanship and variety.
  • Engaging video walkthroughs: Offer behind-the-scenes glimpses of the installation process. This allows potential customers to visualize the experience, understand your work ethic, and build confidence in your expertise.

Remember, visual content is essential to engaging potential customers and standing out from the competition. Invest in high-quality visuals that showcase your unique selling points and leave a lasting impression on viewers.

Managing and Responding to Customer Reviews

The customer review section is one of the most critical elements of your GMB listing. Customer reviews offer social proof that helps customers make essential buying decisions. Not only should you keep up with customer reviews as they come in, but make sure you’re responding to them—good and bad. 

Showing gratitude to your customers helps them feel valued. Furthermore, seeing how you deal with negative reviews will give customers a better idea of how you handle things if they don’t go as planned.

Advanced GMB Features for Flooring Companies

As you enhance your flooring company’s online presence, take advantage of Google My Business’s advanced features and the support they can provide. 

Posts and Offers to Engage Potential Customers

Create posts for your GMB account that show what you have to offer as a flooring company. Include a look at:

  • The types of flooring you can offer, 
  • Some of your custom orders, 
  • And more. 

Invite customers to engage with you, and share content encouraging them to look closer. Ensure you answer customer questions and provide the information they’re looking for. 

Q&A Section to Address Common Inquiries

You get several questions regularly, from “How long does it take to install flooring?” to “What is the best type of flooring for X room?” Your GMB profile is a great place to answer many of those questions. Taking the time to answer common questions will help build your authority and generate trust in your brand. 

Messaging for Direct Communication

When customers want to get directly in contact with you online, GMB offers messaging options. Make sure you monitor your profile regularly so that you can keep up with customer queries and requests.

Monitoring Your GMB Performance

Like any other online platform, monitoring your performance on GMB is crucial. This allows you to gauge the effectiveness of your efforts in meeting customer needs and delivering a positive experience.

Insights and Analytics for Continuous Improvement

There are several metrics you may want to consider: 

  • What searches people use to find your business,
  • How many people visit your business after using GMB,
  • How many people call your business after using GMB,
  • And, how many people request directions to your company after using GMB.

Observing customer behavior over time allows you to modify your GMB strategy to maximize your results.

Local SEO Beyond GMB

Local SEO for flooring companies isn’t just about Google My Business, though it’s certainly a great start. You also want to take advantage of other options. 

Building Local Citations

Citations are mentions of your business and brand on websites other than your own. Look for other reputable, local companies to mention and link back to your brand. 

Google My Business Optimization for Flooring Companies

Optimizing Your Website for Local SEO

Optimizing your website for local SEO is an ongoing process–but it’s critical to ensure you can attract the vital local traffic you need for your brand. Include not only mentions of the cities where you operate, but also other local information, including:

  • Neighborhood mentions
  • Street names
  • Local events
  • Links to other local content

Through your local SEO efforts, you’ll note that it’s easier for customers to find your flooring company when they search for services you provide in your local area.

Start Optimizing Your GMB Listing Today

Are you ready to improve your flooring company’s online presence and reap the benefits of your GMB listing? Reach out to Hercules SEO today to learn more about how we can optimize your GMB listing and improve your online presence, search ranking, and more.

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