Generating Leads and Sales: Digital Marketing Tips for Contractors
Lead generation in digital marketing refers to the tactics used to attract potential clients. This most commonly involves capturing a prospect’s name, email address, phone number, or other details through forms on a website. The goal is to qualify potential customers as sales leads that contractors can follow up with and grow their businesses. More leads […]
Google My Business Optimization for Flooring Companies
In today’s digital age, when potential customers need new flooring, they will likely start their journey online. As such, your flooring company needs a robust online presence to capture attention. Claiming and optimizing your Google My Business (GMB) listing is a decisive first step. This helps build your brand reputation and creates a stronger online presence […]
Expanding Your Contracting Business with Digital Marketing
If you’re in construction, you may want to consider digital marketing for contractors, as it could be one of the most effective tools to catalyze your success. A strong online presence can make a huge difference in showcasing your knowledge, connecting with customers, and establishing authority in your field. Market Research for Targeted Marketing Efforts […]
Long-Tail Keyword Strategies for Small HVAC Businesses
As competition heats up in the online marketing scene, it leaves small HVAC businesses at a considerable disadvantage. Huge companies with almost limitless marketing budgets seem to dominate the search results. And they guard their positions with the ferocity of a fire-breathing dragon. Trying to unseat these giants from the SERPs can prove challenging or […]
Digital Marketing Success Strategies for Contractors
Utilizing the right digital marketing strategies can make a huge difference in your ability to reach your target market and achieve your goals. As a contractor, however, you may not be sure where to start. Check out these SEO strategies for contractors to help you improve your digital presence and raise brand awareness. Why Contractors […]
Mobile-First Indexing: What Plumbers Need to Know for SEO
Mobile-first indexing is Google’s ranking criteria that prioritizes the mobile version of a website when crawling to index and rank. With this approach, Google uses its Googlebot Smartphone crawler instead of the traditional Googlebot Desktop. Thus, optimizing your plumbing website for mobile-first indexing is vital in improving your overall SEO and ranking. Here, we’ll look into mobile-first […]
Online Presence Maximization: A Contractor’s Guide
An online presence is your business’s virtual footprint; it is where you attract new customers and grow your contracting business. Maximizing contractor SEO allows potential clients to find the company website, view service details, read reviews, and contact builders directly. Competition is fierce in the construction industry, and contractors who establish a solid online presence will […]
The Long-Term Benefits of SEO for Home Builders
Implementing search engine optimization (SEO) offers several long-term advantages for home builders. It’s essentially how potential customers find you online: your virtual storefront and brand presence. Whether you’re launching your website and building its search ranking or are a seasoned website owner ready to elevate your SEO game, there are compelling reasons to enhance your […]
How to Minimize Your Site’s Bounce Rate
Learn more about why the bounce rate of visitors to your website matters and how to minimize your site’s bounce rate.
7 Digital Marketing Terms You Should Know
Read this blog to learn 7 digital marketing terms you should know. Reach out to Hercules SEO if you need help with your marketing today!