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7 Ways to Improve Your Google My Business Listing

Are you a local business that wants to generate more leads or more sales? Enhancing your Google My Business Listing may be the answer!

Google My Business (GMB for short) is a free tool offered by Google that allows business owners to create an online profile for their business to help them attract new prospects for Google Search and Maps. Since optimizing your Google My Business Listing only takes a short amount of time (less than an hour if you know what you’re doing), it’s a great short-term investment that can pay off in huge dividends for the life of your business. 

Why Your Google My Business Listing Is Important

how to improve your google my business listing

Configuring and improving your Google My Business Listing can benefit your business in many ways. Not only can it improve your online visibility—allowing more people in more places to find and reach you—but it can also help improve your rank in Google search results, particularly in local searches, as well as make your business appear more reputable. Moreover, by setting your business category (what your business is) and listing your products or services (what your business does), you can make your business easier to find for the very people who need those services. This makes optimizing your Google My Business Listing a quick and efficient way to send targeted traffic to your website that’s likely to convert.

The 7 Best Ways to Improve Your Google My Business Listing

So, what are the best ways to improve your GMB Listing? Follow these top tips to find out. 

1. Claim Your Business Profile 

The first and most important step to improve your Google My Business Listing is to claim your business profile through Google My Business. From the Google My Business Home Page, you’ll need to click “Manage now” and sign in to your Google Account. If you’ve already claimed your GMB profile, the interface will show your ‘management dashboard.’ If not, you’ll need to type your business name in the search box, under the option to find and manage your listing. 

Keep in mind that it’s better to type in your actual business name—without any search-optimized keywords attached, otherwise Google may suspend your profile. When in doubt, keep it simple. 

2. Set Your Business Category & Type

Next, you’ll want to choose a category to set as your primary business category. Again, this is what your business is (a ‘dentist’ or a ‘plumber’, for example), not what your business does (‘clean teeth’ or ‘mend pipes’). Google recommends you be as specific as possible—since listing a more specific category will improve your odds of appearing in more searches. 

From there, you’ll be prompted to select one of three business types for your business. This includes storefront businesses that have a permanent address, service-area businesses (ideal for contractors) that serves a specific territory but don’t have a permanent address, and hybrid businesses, those that have an address and also deliver products or services (like a restaurant that does delivery). 

3. Add Business Hours

Our next step (and tip) is to set your business hours. This one is simple (and yet you’d be surprised to know how few businesses list them). Simply mark the days your business is open (as in, operational) and when you close. If you close for lunch and reopen later in the day, you can also click the ‘add hours’ options to add another row. 

Pro tip: For those who celebrate holidays (who doesn’t?) you set your ‘holiday hours,’ as well. Just go to Dashboard > Info > Add special hours and enter the hours your business will be open during the holidays. 

4. Add Your Contact Info

Ah. Contact Info. Contact Details. Logistics. Whatever you’d like to call it, this tip is vital if you want your customers to know how to reach you. Just be sure to only include the address that you want to be reached at. So, if you prefer to take calls, include your business number or hotline. If you’d prefer customers reach out via a form on your website, include your site’s URL. Just don’t leave them both blank. 

5. Add Quality Photos

Nothing is worse than a GMB Listing without photos—except, perhaps, a listing with bad photos. And with businesses with photos driving more than 35% more website clicks (according to Google), why wouldn’t anyone add quality photos to their listing? 

With that in mind, your GMB Listing should include the following types of photos. 

dentist office picture for google my business listing
  • Your logo
  • A cover photo
  • At least 4 quality exterior photos
  • At least 4 quality interior photos
  • At least 4 quality photos of your products or services
  • At least 4 quality team photos of your business or staff
  • As many quality photos as you can find—the more the better!

6. Add Your Products & Services

Depending on your business type, Google will give you the option to add your business products or services to your business listing—which can be a huge advantage in helping future customers find your business online since you’ll rank for more local search queries. 

That said, you’ll want to make sure that you provide all the relevant details of your product or services—including their name, price, category, and description, as well as a link to its designated service page on your website. This will help readers better understand the specifics of what you’re offering, increasing their chances that they’ll find what they’re looking for, and perhaps, make a purchase when they do. 

7. Answer All Your Questions

Over time, as your customers continue to find your Google My Business Listing in the search results, many of them will take to asking questions about your business that they may not be able to find online. While they can get their questions answered by the wider community of Google users, it’s best to answer these questions yourself—as the business—to ensure that your customer receives the most accurate and informed information. Responding directly also promotes goodwill with your customers—knowing that you’re on top of things and that they can get their questions answered—improving the chance that they’ll leave your business a positive review (which is essential for local SEO). 

How can you answer all the questions thrown at your business all the time? Two ways: One is to enable notifications so that you’ll get alerts anytime anyone asks a question about your business. You can then promptly answer their question from there. The second method is to provide a FAQ page on your website with answers to your customers’ most common questions. This is a great way to save time—since most of your customers will have the same questions anyway. If the question asked is a common one, you can simply send an abridged version of your FAQ response, and provide a link to your FAQ page for more details. 

Contact a Professional

Stuck on any of these 7 top ways to improve your Google My Business Listing? Don’t wait! Work with a professional who can get you started and set you up for GMB success! Remember, all it takes is a quick fix to get your business ranking higher—converting more leads into sales, in the process!

Contact Hercules SEO today to find out how our seasoned marketing and local SEO experts can optimize your Google My Business Listing so that your business stands and wins you more clients!

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