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seo services can offer many benefits for small businesses

7 Benefits of SEO Services for Small Businesses

Search engine optimization for small businesses. It’s a fancy phrase, for sure. And a long one too. But what is it really? And how can it help your small business achieve its marketing goals – be it bringing in more customers or tripling sales – all in a way that’s measurable, marketable, and budget-friendly? 

Glad you asked.

How SEO Can Benefit Your Small Business

SEO stands for Search Engine Optimization, which is, truth be told: exactly what it sounds like. SEO is the process of improving a webpage’s visibility in the search engines, to improve both the quantity and the quality of the traffic (website visitors) that web-page generates. By optimizing both your website and your website content for SEO, you can dramatically increase the number of people who visit your site per day. And, not only that, you can significantly raise the odds that those people will be qualified customers, who are interested in – and eager to buy – the products or services you offer. 

For a small business on a budget, well-targeted SEO can be an absolute game-changer. It can help you generate more traffic, more qualified leads, and yes, more sales, for a fraction of the cost of traditional marketing services. (It’s often more effective than PPC ads, as well). Best of all, the benefits of SEO stick around. In fact, they multiply, making SEO a low-cost, high-return investment your small business can be proud of.

Top Benefits of SEO Services for Small Businesses

1. More Targeted Traffic

SEO does more than attract anyone and everyone to your site. What makes SEO so valuable – and so beneficial for small businesses – is that it brings in targeted traffic. This means that people who are looking for the services or products that your small business provides will be the very same people coming to your site. By creating content that is tailored to them – to your customers – you can create online experiences that generate more leads and that drive more sales.

2. More Conversions

Guess what happens when targeted traffic meets precise product-placement? Sales! That’s right: not unlike a qualified customer finding exactly what they need in a retail store, SEO can help your small business attract qualified leads who are already interested and, often, eager to buy the products or services you offer. This means more conversions for all sorts of marketing goals: whether it’s easy email signups, better turnout for events, more fans on social media, or, of course, more sales.

3. Better Web Experience for Your Customers

seo can help enhance web experience for your customers

SEO is more than just targeting trendy keywords. A large part of SEO involves improving the usability of your site. If a site is slow to load or is difficult to navigate – making it hard for your customers to find what they need – people are going to leave your site in a hurry. A digital marketer can help make your site experience easier to use on every front – from improving your site speed to making it mobile-friendly, to finding creative ways to help your customers find the content (or services) they need, faster and easier. Which can not only improve your SEO rankings but increase your sales, as well. 

4. Increased Brand Awareness

With SEO, your small business can be open 24/7, 365 days a year, with no hiccups, whatsoever. That’s something not even your retail store can do! What’s more, SEO can ensure that your customers get their questions answered and their needs met, even without the help of an in-house receptionist. By always being available to answer their questions or concerns, whenever and wherever they need it, your customers will develop a trust in your brand that’s unparalleled. And they will readily recommend your business to friends and family because of it.

5. Cost-effective, High-ROI Marketing

Did you know? SEO is among the most cost-effective of marketing strategies for small businesses to date. That’s right: Not only is SEO affordable – all it takes is a marketer to plan and produce your SEO content – but also effective. By bringing more traffic and increasing conversions, it can provide a consistent pool of new leads your business can draw on every month and every quarter. And, because SEO’s results compound (just like an investment), the more you invest in SEO, the greater your return will be.

6. SEO is Measurable

Unlike traditional forms of marketing, such as direct mail, television commercials, fundraisers and print ads, digital marketing, and, by extension, SEO, is entirely measurable. This means that you can not only measure the impact of your SEO investment – who’s reading your content, and how it’s driving results – but take steps to actively improve it. A digital marketer can easily measure and monitor your traffic, and recommend next steps to help you improve your key site metrics, such as conversions or bounce rate. 

7. Long-Lasting Results

Did we mention that the benefits of SEO for small businesses last? Unlike once-and-your-done forms of marketing like paid ads, tv commercials, and direct mail (to name a few), the benefits of SEO stick around for a long time. As long as you continue to create search-optimized content, your site will continue to rank for industry-related search terms and key-phrases, bringing in a consistent flow of targeted traffic (and qualified leads) to your site every day, for months and years to come. In fact, because SEO results compound (just like any investment), the more you invest in SEO, the greater your return. 

Get the Benefits of SEO For Your Small Business Now!

Are you sold on the benefits of SEO for your small business but unsure where or how to start? 

The digital marketers at Hercules SEO can set you up for SEO success with professional-grade keyword research, SEO strategy consulting, competitor analysis, and more. Contact us today to get started working on your custom SEO marketing campaign!

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